ROHIT BHARGAVA is on a mission to help the world be more open-minded by teaching others how to be non-obvious thinkers. He is the founder of the Non-Obvious Company and previously spent 15 years leading brand strategy for large global brands while at Leo Burnett and Ogilvy. Rohit is the #1 Wall Street Journal bestselling author of ten books, a monthly contributor to Inc magazine and is a popular Adjunct Professor of storytelling, persuasion and marketing at Georgetown University. BEN DUPONT is co-Founder and Partner at Chartline Capital Partners venture capital fund that invests in B2B software companies. He co-founded yet2, an Open Innovation company in1999. Previously Ben worked at the E. I. du Pont de Nemours and Company (DuPont) in multiple businesses including medical products, fibers, specialty chemicals, and engineering. Ben is on the board of Longwood Gardens, Zip Code Wilmington, and the Tower Hill School. He has a BSME Tufts University and lives in Rockland Delaware with his wife and two kids.

“A delightful guide to questioning old assumptions and seeing new possibilities.”―Adam Grant, #1 New York Times bestselling author ofTHINK AGAIN andHIDDEN POTENTIAL"Thenon-obvious way fuels breakthrough thinking!" ―TonyRobbins, #1 New York Times Bestselling Author"Anybig leaps or innovations in society come from non-obvious thinking. This is amust-read for anyone looking to make these types of leaps for themselves orsociety." ―SalKhan, Founder & CEO of Khan Academy“Inan age of echo chambers and confirmation bias, this book will open your eyes,uncork your brain, and inspire you to think bigger.” ―DanielH. Pink, #1 New York Times bestselling author of DRIVE,A WHOLE NEW MIND, and THEPOWER OF REGRET"Ihave attended several of Ben duPont's Non-Obvious dinners. I have experiencedthe enjoyment of bringing some naturally curious individuals together forconversation to explore non-obvious ways of thinking about the world ahead.Discovery the possibilities of Non-Obvious Thinking." ―JohnSculley, Entrepreneur and former CEO of Apple"Don'tsettle for being Captain Obvious! If you have ever wondered how to see, create,and think better and differently, Non-Obvious Thinking isthe motivation and handbook you've been looking for. And it's as fun to read asit is actionable!" ―Dolly Chugh, NYU Stern Professor& Bestselling Author“Rohitand Ben deliver an engaging set of stories relevant to anyone trying tochallenge the obvious. It’s instructive and amazingly thought provoking.” ―ChrisGheysens, Chairman & CEO of Wawa, Inc."Afascinating, eye-opening read to help you take a longer view of the world.Through riveting stories and quick takeaways, Rohit and Ben brilliantly show ushow to open our thinking and truly embrace the non-obvious.” ―DorieClark, Bestselling author of TheLong Game