“The book promises to be a useful read for scholars and teachers interested in studying the adaptation of metadiscourse practices in different genres and social contexts. From the intended audience’s perspective, the inclusion of some recommendations for ESP practitioners addressing teaching and using in practice the persuasive potential of metadiscourse, multimodal resources, identity construction and miscommunication risks might have been a welcome addition to the volume.” (Olga Dontcheva-Navratilova, ESP Today, Vol. 13 (1), 2025)