New Online Retailing

Gerrit Heinemann is a professor of business, management and trade at the Niederrhein University of Applied Sciences, Monchengladbach, Germany. Christoph Schwarzl is Managing Director and Retail Industry Principal at Accenture, Dusseldorf, Germany.

• Online Retailing in Transition – Revolution, not Evolution.- New Online Retailing — What Does It Mean?.- Eight Success Factors in New Online Retailing.- Best Practices in New Online Retailing.- Risks and Benefits of New Online Retailing.