New Normal

Denise Tillery is an associate professor of rhetoric and writing at the University of Nevada, Las Vegas, USA. She has published thirteen articles and presented more than twenty papers at national conferences on topics including environmental communication, gender and rhetoric, and program design and administration. She serves on the editorial board for Technical Communication Quarterly and is a reviewer for Technical Communication Quarterly, IEEE Transactions on Professional Communication, and Science Communication. Tillery has also served the Association of Teachers of Technical Writing as liaison to the Modern Language Association. Ed Nagelhout is a professor of rhetoric and writing at the University of Nevada, Las Vegas, USA. He has coedited two collections (Contrastive Rhetoric: Reaching to Intercultural Rhetoric, 2008; Classroom Spaces and Writing Instruction, 2004), published seventeen articles, and presented more than eighty papers on a variety of topics, including writing program administration, teaching in digital environments, technical communication, and writing in the disciplines. He has served as coeditor of the ATTW Bulletin (2003-2010), as a Stage I Reviewer for CCCC, and as a reviewer for Online Writing Instructor, IEEE Transactions on Professional Communication, and Journal of Business and Technical Communication.

• INTRODUCTION: Austerity and Marginalized Academic Programs Why This Collection? Why Now? Denise Tillery and Ed NagelhoutSECTION ONE: Building Connections and Growing SustainablyCHAPTER 1 Keeping the Target Off Our Backs: How to Build a Sustainable Technical Communication Program in Times of Austerity Barry MaidCHAPTER 2 A Response to Austerity: Using Ecopreneurship to Build a Sustainable Writing MajorAmanda Bemer and Teresa HenningCHAPTER 3 Reading University Ecosystems: Bolstering Sustainability and Revising Growth for Technical Communication Programs Colleen A. ReillyCHAPTER 4 Take a Leap of Faith and Hit the Gym: The Impact of Austerity on Professional Writing at a Private CollegeMadeline Yonker and Michael J. ZerbeSECTION TWO: New Teaching Models: Adapting Technologies StrategicallyCHAPTER 5 Frugal Realities: Hacker Pedagogy and Scrappy Students in an Online Program Julia Romberger and Rochelle RodrigoCHAPTER 6 Service-ELearning in the Online Technical Communication Classroom: Keeping Our Pedagogies Relevant in an Age of AusterityTiffany BourelleCHAPTER 7 Balancing Standardized Web-Based Pedagogy With Instructor Autonomy in Technical Writing Courses Dirk RemleyCHAPTER 8 Working Conditions, Austerity, and Faculty Development in Technical Writing Programs Ed Nagelhout, Denise Tillery, and Julie StaggersSECTION THREE: External Challenges and OpportunitiesCHAPTER 9 Googling Academe Timothy D. Giles, Angela Crow, and Janice R. WalkerCHAPTER 10 Strategic Partnerships Promote High-Demand Technical Communication Courses Lynn O. LudwigCHAPTER 11 Using Situational Advantages Strategically to Address Challenges Faced in Creating a Bachelor of Science in Technical Communication in an Environment of Austerity Corinne Renguette, Marjorie Rush Hovde, and Wanda L. WorleyContributors Index

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