Navigating ASEAN
Proven Strategies for Consumer Goods from Scholar-Practitioners
Inbunden, Engelska, 2025
509 kr
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This book offers a unique fusion of cultural intelligence and practical strategy for navigating Indonesia’s fast-evolving consumer goods sector. Rooted in the scholar-practitioner ethos, it draws on field-tested frameworks and decades of hands-on experience to decode the complexities of doing business in one of Southeast Asia’s most dynamic markets.Central to this exploration is the use of ethnographic marketing research — a powerful tool that reveals nuanced consumer behaviours across Indonesia’s richly diverse cultural landscape. By examining real-world case studies and emergent market trends, the authors provide a roadmap for aligning leadership, strategy, and local insights.Readers will gain valuable knowledge on how to apply concepts such as emergent planning and complex adaptive systems within a culturally embedded business context. These innovative perspectives bridge theory and practice, equipping executives, entrepreneurs, and marketers with actionable strategies to thrive amid volatility, cultural diversity, and rapid economic transformation.
Produktinformation
- Utgivningsdatum2025-09-27
- Mått148 x 210 x 14 mm
- Vikt326 g
- FormatInbunden
- SpråkEngelska
- Antal sidor125
- FörlagSpringer Verlag, Singapore
- ISBN9789819697007