Multisensory Packaging

Designing New Product Experiences

Inbunden, Engelska, 2018

2 079 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.

Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging.

Produktinformation

Utgivningsdatum2018-12-10
Mått148 x 210 x 3 mm
Vikt632 g
FormatInbunden
SpråkEngelska
Antal sidor378
FörlagSpringer International Publishing AG
ISBN9783319949765

Tillhör följande kategorier

Carlos Velasco is Assistant Professor of Marketing at BI Norwegian Business School, Norway, where he co-founded the Center for Multisensory Marketing. His research focuses on multisensory perception, marketing, and human-computer interaction. He has worked with a number of companies on topics such as multisensory experience design, food and drink, packaging, and branding.Charles Spence is Professor of Experimental Psychology at the University of Oxford, UK. His research focuses on how a better understanding of the human mind will lead to the better design of multisensory foods, products, interfaces, and environments in the future. Over the last two decades, Charles has consulted for a number of multinational companies advising on various aspects of multisensory design, packaging, and branding.

Chapter 1: Introduction to multisensory product packaging.- Chapter 2: Packaging colour and its multiple roles.- Chapter 3: Food imagery and transparency in product packaging.- Chapter 4: The role of typeface in packaging design.- Chapter 5: Sonic packaging: How packaging sounds influence multisensory product evaluation.- Chapter 6: Tactile/haptic aspects of multisensory packaging design.- Chapter 7: On the embodied origins of product perception and sensory evaluation.- Chapter 8: The Multisensory Analysis of Product Packaging (MAPP) framework.- Chapter 9: Influencing healthy food choice through multisensory packaging design.- Chapter 10: Multisensory premiumness.- Chapter 11: Multisensory packaging design across cultures.- Chapter 12: The consumer neuroscience of packaging.- Chapter 13: Multisensory consumer-packaging interaction (CPI): The role of new technologies.