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A new companion volume to the author's first workbook, this title shows marketing professionals how to put together a successful promotion campaign based on the most persuasive tool of all: personal contact. It shows how to mobilize your entire organization, staff, volunteers, and supporters in a focused, one-to-one, marketing campaign, using complete, easy-to-follow steps and worksheets, helpful for any size organization.
- Illustratör: Rick Peterson
- Format: Pocket/Paperback
- ISBN: 9780940069107
- Språk: Engelska
- Antal sidor: 208
- Utgivningsdatum: 1997-10-01
- Förlag: Fieldstone Alliance