Proliferation of the Internet Economy
Mahmud Akhter Shareef, Yogesh Kumar Dwivedi, Michael D. Williams, Nitish Singh, Yogesh K. Dwivedi
Inbunden
2 759 kr
Del i serien SpringerBriefs in Business
Mobile Marketing Channel
Online Consumer Behavior
Häftad, Engelska, 2016
789 kr
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This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels.
Produktinformation
- Utgivningsdatum2016-06-24
- Mått155 x 235 x 13 mm
- Vikt250 g
- FormatHäftad
- SpråkEngelska
- SerieSpringerBriefs in Business
- Antal sidor132
- Upplaga16001
- FörlagSpringer International Publishing AG
- ISBN9783319312859
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