Microsoft CRM For Dummies

The ideal introductory guide to Microsoft's much anticipated entry into the Customer Relationship Management (CRM) software marketplaceDiscusses the key features of Microsoft's CRM software, including tools to help businesses sell more effectively, manage all customer communications in one place, track and convert leads, make informed decisions faster, and provide consistent serviceProvides expert tips and tricks to make the software work more effectivelyExplains how to achieve increased customer satisfaction, customer loyalty, and more profitable customer relationshipsAuthor is considered one of a handful of global experts on CRM for small- and medium-sized businesses