Mega-events and Urban Image Construction

Anne-Marie Broudehoux is Associate Professor at the School of Design of the University of Quebec at Montreal, Canada. She received her doctoral degree in architecture from the University of California at Berkeley in 2002. She is the author of The Making and Selling of Post-Mao Beijing (2004), which was awarded the 2004–2005 International Planning History Society (IPHS) book prize in 2006. She has published several book chapters and articles on processes related to urban image construction in the context of mega-event preparation, on aspects ranging across tourism development, planning, architecture and social reforms, especially in Beijing and Rio de Janeiro.

• Introduction: the dark side of place image production – between Faust and Dorian Gray 1. Mega-events and urban image construction: a tale of two cities 2. The autonomous and concerted production of mental place images 3. Mega-events and physical image construction: between seduction and exclusion 4. Social image construction in the mega-event city: civilization, discipline and control 5. Contesting the mega-event spectacle: resistance to urban image construction 6. The human impacts of urban image construction: revanchism and the neoliberal war on the poor Conclusion: event-led urban image construction, a critical appraisal

"The author provides an in-depth analysis of urban image construction spurred by the hosting of sport mega-events. In Mega-events and Urban Image Construction: Beijing and Rio de Janeiro, the reader learns about the main aspects of city marketing and city branding, and gets a fair understanding of positive and negative impacts of city image management. Mega-events and Urban Image Construction: Beijing and Rio de Janeiro is particularly relevant to those working on the upcoming Olympic Games in Japan and on the FIFA World Cup in Qatar."- Jeremy Lemarie, PhD, Department of Sciences and Techniques of Physical and Sports Activities, Research Center ACP, University of Paris Est Marne-la-Vall□ee, Champs-sur-Marne, France