Dr. Yanling Zhu is an assistant research professor at the Institute of Public Policy (IPP), South China University of Technology (SCUT). She completed her PhD in Media and Cultural Policy, at the Centre for Cultural Policy Research (CCPR), University of Glasgow. She received her BA degree in Broadcasting and Television from East China Normal University (ECNU) and her MSc degree (with distinction) from the University of Glasgow. She is currently looking into China’s soft power and cultural diplomacy, focusing on the digital regulatory regime, national identity and global communication.

• Part I: Cultural Politics of Media.- Chapter 1: Introduction: The unwritten rules of cultural production in China.- Chapter 2: Conformity and contestation in cultural production.- Chapter 3: Methodology: The insider-outsider in production research.- Part II: China’s Broadcasting Culture in Transition.- Chapter 4: The digital regulation system: Focusing on what you can control.- Chapter 5: Renegotiating the ‘red line’ in the regulatory regime.- Chapter 6: The digital broadcasting culture in transition.- Part III: National Identity and Global Communication.- Chapter 7: Identity construction between nation building and nation branding.- Chapter 8: Co-producing culture: International co-production and IPR trade.- Chapter 9: Conclusion: Renegotiating a national identity.

Dr. Yanling Zhu is an assistant research professor at the Institute of Public Policy (IPP), South China University of Technology (SCUT). She completed her PhD in Media and Cultural Policy, at the Centre for Cultural Policy Research (CCPR), University of Glasgow. She received her BA degree in Broadcasting and Television from East China Normal University (ECNU) and her MSc degree (with distinction) from the University of Glasgow. She is currently looking into China’s soft power and cultural diplomacy, focusing on the digital regulatory regime, national identity and global communication.

• Part I: Cultural Politics of Media.- Chapter 1: Introduction: The unwritten rules of cultural production in China.- Chapter 2: Conformity and contestation in cultural production.- Chapter 3: Methodology: The insider-outsider in production research.- Part II: China’s Broadcasting Culture in Transition.- Chapter 4: The digital regulation system: Focusing on what you can control.- Chapter 5: Renegotiating the ‘red line’ in the regulatory regime.- Chapter 6: The digital broadcasting culture in transition.- Part III: National Identity and Global Communication.- Chapter 7: Identity construction between nation building and nation branding.- Chapter 8: Co-producing culture: International co-production and IPR trade.- Chapter 9: Conclusion: Renegotiating a national identity.

Dr. Yanling Zhu is an assistant research professor at the Institute of Public Policy (IPP), South China University of Technology (SCUT). She completed her PhD in Media and Cultural Policy, at the Centre for Cultural Policy Research (CCPR), University of Glasgow. She received her BA degree in Broadcasting and Television from East China Normal University (ECNU) and her MSc degree (with distinction) from the University of Glasgow. She is currently looking into China’s soft power and cultural diplomacy, focusing on the digital regulatory regime, national identity and global communication.

• Part I: Cultural Politics of Media.- Chapter 1: Introduction: The unwritten rules of cultural production in China.- Chapter 2: Conformity and contestation in cultural production.- Chapter 3: Methodology: The insider-outsider in production research.- Part II: China’s Broadcasting Culture in Transition.- Chapter 4: The digital regulation system: Focusing on what you can control.- Chapter 5: Renegotiating the ‘red line’ in the regulatory regime.- Chapter 6: The digital broadcasting culture in transition.- Part III: National Identity and Global Communication.- Chapter 7: Identity construction between nation building and nation branding.- Chapter 8: Co-producing culture: International co-production and IPR trade.- Chapter 9: Conclusion: Renegotiating a national identity.