Amanda D. Lotz is Professor at Queensland University of Technology, where she also leads the Transforming Media Industries research program in the Digital Media Research Centre.Timothy Havens is Professor of Communication Studies, African American Studies, and International Studies at the University of Iowa.

• PrefaceAcknowledgementsFigures and TablesSection 1: Introduction Chapter 1: Media Industries in the 21st Century Chapter 2: What Everyone Needs to Know about Media Industries Chapter 3: How Internet Distribution Challenges Media Industry Practices Chapter 4: What Happened to Ad-funded Media Industries? Section 2: Internet Distribution and Advertiser-funded Media Chapter 5: The Broad Sector of Advertiser-funded Media Chapter 6: Opportunities, Limitations, and Understanding the Implications of Digital Media Advertising Section 3: Internet Distribution and Consumer-funded Media Chapter 7: The Broad Sector of Consumer-funded Media Chapter 8: Opportunities, Limitations, and Understanding the Implications of Consumer-funded Media amidst Internet Distribution Chapter 9: Governments and MediaSection 4: Media Today and TomorrowChapter 10: Mass Culture in the Age of Microcultures: What do Taylor Swift, Barbie, and Sports have in common?Chapter 11: Can “Old” Media Companies Successfully Adapt to Changing Conditions?Chapter 12: Pointless Hustle or Opportunity? Work in Simple-Professional MediaChapter 13: Future DirectionsConclusionGlossaryNotesIndex

Amanda D. Lotz is Professor at Queensland University of Technology, where she also leads the Transforming Media Industries research program in the Digital Media Research Centre.Timothy Havens is Professor of Communication Studies, African American Studies, and International Studies at the University of Iowa.

• PrefaceAcknowledgementsFigures and TablesSection 1: Introduction Chapter 1: Media Industries in the 21st Century Chapter 2: What Everyone Needs to Know about Media Industries Chapter 3: How Internet Distribution Challenges Media Industry Practices Chapter 4: What Happened to Ad-funded Media Industries? Section 2: Internet Distribution and Advertiser-funded Media Chapter 5: The Broad Sector of Advertiser-funded Media Chapter 6: Opportunities, Limitations, and Understanding the Implications of Digital Media Advertising Section 3: Internet Distribution and Consumer-funded Media Chapter 7: The Broad Sector of Consumer-funded Media Chapter 8: Opportunities, Limitations, and Understanding the Implications of Consumer-funded Media amidst Internet Distribution Chapter 9: Governments and MediaSection 4: Media Today and TomorrowChapter 10: Mass Culture in the Age of Microcultures: What do Taylor Swift, Barbie, and Sports have in common?Chapter 11: Can “Old” Media Companies Successfully Adapt to Changing Conditions?Chapter 12: Pointless Hustle or Opportunity? Work in Simple-Professional MediaChapter 13: Future DirectionsConclusionGlossaryNotesIndex

Amanda D. Lotz is Professor at Queensland University of Technology, where she also leads the Transforming Media Industries research program in the Digital Media Research Centre.Timothy Havens is Professor of Communication Studies, African American Studies, and International Studies at the University of Iowa.

• PrefaceAcknowledgementsFigures and TablesSection 1: Introduction Chapter 1: Media Industries in the 21st Century Chapter 2: What Everyone Needs to Know about Media Industries Chapter 3: How Internet Distribution Challenges Media Industry Practices Chapter 4: What Happened to Ad-funded Media Industries? Section 2: Internet Distribution and Advertiser-funded Media Chapter 5: The Broad Sector of Advertiser-funded Media Chapter 6: Opportunities, Limitations, and Understanding the Implications of Digital Media Advertising Section 3: Internet Distribution and Consumer-funded Media Chapter 7: The Broad Sector of Consumer-funded Media Chapter 8: Opportunities, Limitations, and Understanding the Implications of Consumer-funded Media amidst Internet Distribution Chapter 9: Governments and MediaSection 4: Media Today and TomorrowChapter 10: Mass Culture in the Age of Microcultures: What do Taylor Swift, Barbie, and Sports have in common?Chapter 11: Can “Old” Media Companies Successfully Adapt to Changing Conditions?Chapter 12: Pointless Hustle or Opportunity? Work in Simple-Professional MediaChapter 13: Future DirectionsConclusionGlossaryNotesIndex