Molly Yanity is professor and director of the sports media and communication program at the University of Rhode Island, USA. A former sportswriter, Yanity also serves as a board member for the International Association for Communication and Sport. Danielle Sarver Coombs has widely published research centered on politics, sports, and the politics of sport. She is an expert on consumer insights research and understanding fandom. She is based at Ravensbourne University London, UK.