Measuring the Impact of Online Media on Consumers, Businesses and Society

About the author Kejo Starosta is an independent researcher interested in computational text analysis and the large-scale retrieval of unstructured text data from the web. Besides being passionate about computer science, he uses his qualitative text data for econometric modeling to nowcast, forecast, and model various aspects of the economy.

• Part I. State Of The Field.- Approaching Media Influence And Its Mechanisms.- Connections And Relationships In Europe And Worldwide And Their Impact.- Part Ii. Research On Online Media And The Impact On Consumers, Businesses And Society.- Methodology And Research Design.- Case Studies On The Online Tourism Market Place.