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This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.
- Format: Pocket/Paperback
- ISBN: 9781137300294
- Språk: Engelska
- Antal sidor: 544
- Utgivningsdatum: 2013-12-11
- Förlag: Bloomsbury Publishing PLC