Marketing

Häftad, Engelska, 1995

Av David Mercer, Mercer

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Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.

Produktinformation

Utgivningsdatum1995-12-19
Mått193 x 246 x 31 mm
Vikt1 075 g
FormatHäftad
SpråkEngelska
Antal sidor576
Upplaga2
FörlagJohn Wiley and Sons Ltd
ISBN9780631196389

Tillhör följande kategorier

Försäljning och marknadsföring inom Ekonomi och ledarskap

David Mercer is a senior lecturer at the Open Business School. He has chaired the university's marketing courses at all levels, from certificate to MBA - where this book is, for instance, used as the set book on the foundation course. His previous career included FMCG brand and marketing management for a range of multinationals, including 15 years with IBM, as well as general management in manufacturing and retail organisations. More recently he has also been advising organisations and governments, at home and abroad, on strategy as well as marketing.