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576 sidor
1995

Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.

Författare: David Mercer
Format: Pocket/Paperback
ISBN: 9780631196389
Språk: Engelska
Antal sidor: 576
Utgivningsdatum: 1995-12-01
Förlag: Wiley-Blackwell