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Marketing Strategies for the New Economy provides clear explanations of how and where value and profits typically are generated in the high-tech business and how management can develop and execute strategies to position their high-tech companies for lasting success.
- Illustratör: Zahlr Abb und Tab
- Format: Inbunden
- ISBN: 9780471492115
- Språk: Engelska
- Antal sidor: 250
- Utgivningsdatum: 2001-01-01
- Förlag: Wiley