Marketing Professional Services
Häftad, Engelska, 1998
999 kr
Beställningsvara. Skickas inom 5-8 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.
Finns i fler format (1)
Marketing Professional Services is a uniquely focused, incisive and practical introduction to new business planning, marketing and selling skills for those in the professional services sector. It is for professionals who have to sell to professionals.Professionals of all types, from accountants and consultants to surveyors and solicitors who have trained in a specific technical skill will understand the power of good clear marketing practice reading this book. If you have to sell yourself and your service to clients this book shows you:* The importance of winning new business in an increasingly competitive, deregulated market* How to plan for winning new business including a full script for cold calls* The techniques, skills and resources required in order to achieve your goals focusing on the three P's of Preparation, Prospection and PersistenceIndividual chapters provide you with a basic grounding in separate sales and marketing issues - from prospecting and cold canvassing to direct marketing and public relations. The book includes sample interactive conversations and provides a constant source of reference for the professional sales person. It is based on long experience of training in this sector and is a short, practical and appropriate introduction to the key concepts.
Produktinformation
- Utgivningsdatum1998-08-24
- Mått156 x 234 x 10 mm
- Vikt330 g
- FormatHäftad
- SpråkEngelska
- Antal sidor176
- FörlagTaylor & Francis Ltd
- ISBN9780750641272
Tillhör följande kategorier
Hoppa över listan
Mer från samma författare
Developments in Maritime Transport and Logistics in Turkey
Mahmut Celal Barla, Osman Kamil Sag, Michael Roe, Richard Gray
Inbunden, 2001
1 939 kr
Productive Efficiency of Container Terminals
Dong-Wook Song, Kevin Cullinane, Michael Roe
Inbunden, 2001
3 199 kr
Hoppa över listan
Du kanske också är intresserad av
- Nyhet
Del 3
- Nyhet
Del 11
- Nyhet
- Nyhet
Del 6
- Nyhet
- Nyhet
Del 4
- Nyhet
Del 3
- Nyhet
- Nyhet
Del 4