The Business of Scholarly Publishing
Albert N. Greco, Fordham University) Greco, Albert N. (Professor of Marketing, Gabelli School of Business, Professor of Marketing, Gabelli School of Business, Albert N Greco
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Marketing of World War II in the US, 1939-1946
A Business History of the US Government and the Media and Entertainment Industries
Häftad, Engelska, 2021
789 kr
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This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946.The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war.
Produktinformation
- Utgivningsdatum2021-06-11
- Mått148 x 210 x undefined mm
- FormatHäftad
- SpråkEngelska
- Antal sidor147
- FörlagSpringer Nature Switzerland AG
- ISBN9783030395216
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