MARIN MARINOV is Professor of Marketing and International Business at the Gloucestershire Business School, UK, and Visiting Professor of Umea, Sweden. He has held a number of professorial appointments all over the world, including Denmark, Germany, USA, Bulgaria, Finland, Sweden, France and Spain. His research includes the role of the multinational corporation, the internationalization of businesses, business policy and strategy, changes in management and marketing activities of firms, as well as research in curricula development for business education. He has published three books, numerous c