Marketing in the Emerging Markets of Central and Eastern Europe

The Balkans

Inbunden, Engelska, 2005

719 kr

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The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting a variety of market orientations. This book addresses this variety and presents an updated picture of the way marketing is done throughout the region.

Produktinformation

Utgivningsdatum2005-06-07
Mått140 x 216 x 18 mm
Vikt362 g
FormatInbunden
SpråkEngelska
Antal sidor160
Upplaga2005
FörlagPalgrave USA
ISBN9781403947505

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Försäljning och marknadsföring inom Ekonomi och ledarskap

MARIN MARINOV is Professor of Marketing and International Business at the Gloucestershire Business School, in the United Kingdom, and Visiting Professor of Umea, Sweden. He has held a number of professorial appointments all over the world, including Denmark, Germany, USA, Bulgaria, Finland, Sweden, France, and Spain. His research includes the role of the multinational corporation, the internationalization of businesses, business policy and strategy, changes in management and marketing activities of firms, as well as research in curricula development for business education. Dr Marinov has publi

Introduction: Marketing in the Balkan Region; M.Marinov Development of Marketing in Albania; D.Vianelli, P.de Luca & R.Kajca Marketing in Bosnia and Herzegovina; M.Cicic & N.Brkic Marketing in Bulgaria; S.Marinova & M.Marinov Development of Marketing in Croatia; Ð.Ozretic-Dosen Marketing in the FYR of Macedonia; M.Marinov Marketing in Slovenia: Changes and Challenges; M.Makovec Brencic & I.Rojsek