Marketing in the Emerging Markets of Central and Eastern Europe

MARIN MARINOV is Professor of Marketing and International Business at the Gloucestershire Business School, in the United Kingdom, and Visiting Professor of Umea, Sweden. He has held a number of professorial appointments all over the world, including Denmark, Germany, USA, Bulgaria, Finland, Sweden, France, and Spain. His research includes the role of the multinational corporation, the internationalization of businesses, business policy and strategy, changes in management and marketing activities of firms, as well as research in curricula development for business education. Dr Marinov has publi

• Introduction: Marketing in the Balkan Region; M.Marinov Development of Marketing in Albania; D.Vianelli, P.de Luca & R.Kajca Marketing in Bosnia and Herzegovina; M.Cicic & N.Brkic Marketing in Bulgaria; S.Marinova & M.Marinov Development of Marketing in Croatia; Ð.Ozretic-Dosen Marketing in the FYR of Macedonia; M.Marinov Marketing in Slovenia: Changes and Challenges; M.Makovec Brencic & I.Rojsek