Patrick Forsyth’s career in publishing has spanned editorial, sales, and marketing. Now a consultant, he runs Touchstone Training and Consultancy, specialising in marketing, sales and management communication skills. He is author of a number of successful business books including Marketing Successful Presentations and 101 Ways to Increase Sales.

• Preface 1 Marketing in context 2 Setting a course Appendix to Chapter 2: Case study 3 Action to promote sales 4 The personal touch 5 Managing distribution 6 Chips and change

Patrick Forsyth’s career in publishing has spanned editorial, sales, and marketing. Now a consultant, he runs Touchstone Training and Consultancy, specialising in marketing, sales and management communication skills. He is author of a number of successful business books including Marketing Successful Presentations and 101 Ways to Increase Sales.

• Preface 1 Marketing in context 2 Setting a course Appendix to Chapter 2: Case study 3 Action to promote sales 4 The personal touch 5 Managing distribution 6 Chips and change

Patrick Forsyth’s career in publishing has spanned editorial, sales, and marketing. Now a consultant, he runs Touchstone Training and Consultancy, specialising in marketing, sales and management communication skills. He is author of a number of successful business books including Marketing Successful Presentations and 101 Ways to Increase Sales.

• Preface 1 Marketing in context 2 Setting a course Appendix to Chapter 2: Case study 3 Action to promote sales 4 The personal touch 5 Managing distribution 6 Chips and change