Marketing in Evolution

Essays in Honour of Michael J. Baker

Häftad, Engelska, 1996

Av Neil Hoodd, Susan A Shaw, Susan A. Shaw, Neil Hood

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Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded.

Produktinformation

Utgivningsdatum1996-07-03
Mått140 x 216 x 17 mm
Vikt318 g
FormatHäftad
SpråkEngelska
Antal sidor227
Upplaga1998
FörlagPalgrave Macmillan
ISBN9781349140916

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Försäljning och marknadsföring inom Ekonomi och ledarskap

Introduction; S.A.Shaw & N.Hood - The Rise and Fall of Modern Marketing, and Its Rebirth; C.Gronroos - Another Oxymoron in Marketing: Marketing Strategy; R.Wensley - The Evolution of Consumer Distribution Channels; S.A.Shaw & J.A.Dawson - Using Relationship Marketing and Organisational Learning for Competitive Advantage During Innovation; P.W.Meyers & G.A.Athaide - The Measurement, Methodologies and Models of New Product Success Studies; S.J.Hart - Rejecting Superior, New Technologies; A.Woodside - The Evolution of International Business and International Marketing Thought; N.Hood & S.Young - The Changing Nature of the Marketing Profession and Implications for Requirements in Marketing Education; M.J.Thomas - Star of Marketing Academe: The Person, the Place, the Nation, the World, the Universe and Everything; J.Saunders