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Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors' marketing know-how and expert insights accessible to all.
- Format: Pocket/Paperback
- ISBN: 9780750681339
- Språk: Engelska
- Utgivningsdatum: 2007-01-09
- Förlag: Elsevier Science & Technology