Marketing in a Nutshell

Key Concepts for Non-specialists

Häftad, Engelska, 2007

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Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors’ marketing know-how and expert insights accessible to all.

Produktinformation

Utgivningsdatum2007-01-09
Mått234 x 156 x 18 mm
Vikt467 g
FormatHäftad
SpråkEngelska
Antal sidor294
FörlagElsevier Science & Technology
ISBN9780750681339

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Försäljning och marknadsföring inom Ekonomi och ledarskap

MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an Honorary Doctorate from Bradford University. Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry.