Marketing Hospitality

Inbunden, Engelska, 2002

Av Cathy H. C. Hsu, Tom Powers, Cathy H C Hsu

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The main objective when marketing any product is to make your product attractive to potential customers and/or a particular market. In hospitality specifically, marketing refers to the process of how a restaurant, hotel, travel business, or resort can sell itself in a competitive marketplace. As marketing becomes increasingly important to the success of today's businesses, this book provides future hospitality professionals with an important career-building resource for virtually every area of the field. Marketing Hospitality is appropriate for Introductory Hospitality Marketing courses that provide the basic foundations of marketing theory and applications.

Produktinformation

Utgivningsdatum2002-02-04
Mått198 x 244 x 29 mm
Vikt833 g
FormatInbunden
SpråkEngelska
Antal sidor384
Upplaga3
FörlagJohn Wiley & Sons Inc
ISBN9780471348856

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Preface. Marketing--Everybody's Job. Hospitality Services. The Macro and Micro Environments of Hospitality Marketing. Market Segmentation and Targeting Marketing. Marketing Information and Research. Marketing Strategy. The Marketing Plan. The Hospitality Product. Place in Hospitality Marketing: Distribution. Place in Hospitality Marketing: Location. The Price of Hospitality. Marketing Communication: Advertising. Marketing Communication: Sales Promotion, Public Relations/Publicity, and Personal Selling. Marketing at the Unit Level. Index.