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Marketing Hospitality
Inbunden, Engelska, 2001
1 469 kr
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The main objective when marketing any product is to make your product attractive to potential customers and/or a particular market. In hospitality specifically, marketing refers to the process of how a restaurant, hotel, travel business, or resort can sell itself in a competitive marketplace. As marketing becomes increasingly important to the success of today's businesses, this book provides future hospitality professionals with an important career-building resource for virtually every area of the field. Marketing Hospitality is appropriate for Introductory Hospitality Marketing courses that provide the basic foundations of marketing theory and applications.
Produktinformation
- Utgivningsdatum2001-06-29
- Mått198 x 244 x 29 mm
- Vikt833 g
- FormatInbunden
- SpråkEngelska
- Antal sidor384
- Upplaga3
- FörlagJohn Wiley & Sons Inc
- ISBN9780471348856
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