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A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.
- Format: Pocket/Paperback
- ISBN: 9780749432942
- Språk: Engelska
- Antal sidor: 153
- Utgivningsdatum: 2001-12-01
- Förlag: Kogan Page Ltd