Marketing Fundamentals

Reaching Your Target Audience

Inbunden, Engelska, 2024

2 279 kr

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With a focus on understanding and engaging the right audience, this book provides invaluable insights, strategies, and practical tips for reaching your target market. From defining customer personas to crafting compelling messaging, the book covers it all. With real-life examples and case studies, readers will gain a deep understanding of how to identify and connect with their ideal customers. Whether you are a seasoned marketer or just starting out, Marketing Fundamentals is a must-read for anyone looking to maximize their marketing efforts and achieve business success. He offers valuable knowledge and insights into the world of tourism and hospitality education. This book provides a wealth of information, covering topics such as curriculum development, teaching methodologies, industry trends, and career opportunities.

Produktinformation

Utgivningsdatum2024-03-31
Mått152 x 229 x undefined mm
Vikt272 g
FormatInbunden
SpråkEngelska
Antal sidor291
FörlagArcler Press
ISBN9781774699430

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Försäljning och marknadsföring inom Ekonomi och ledarskap

Prof. Sunil Kumar Tiwari is a professor and head at Awadhesh Pratap Singh University in Rewa, Madhya Pradesh. He has 16 years of experience in academia and administration. Prof. Tiwari holds a Ph.D. in Economics from Awadhesh Pratap Singh University. He has held various administrative positions, including Dean of Faculty and Executive Council Member. Prof. Tiwari has published books and articles in national and international journals. He has participated in conferences and presented on topics related to higher education and human resource development. He has consulting experience, including conducting management development programs. He has received awards and fellowships for his contributions to education and research. Prof. Tiwari has successfully guided 17 Ph.D. and 20 M.Phil. scholars. He has also visited Oxford University in London and the University of Malaya in Kuala Lumpur for academic purposes.

Chapter 1 What is MarketingChapter 2 Consumer Buyer BehaviorChapter 3 Marketing Segmentation, Targeting and PositioningChapter 4 Branding OperationsChapter 5 Pricing OperationsChapter 6 Promotion OperationsChapter 7 Planning, Implementing, and Evaluating Marketing StrategiesChapter 8 Marketing BudgetChapter 9 Marketing Environment, Social Responsibilities, and EthicsChapter 10 Managing Marketing Relationships