Marketing for Tourism, Hospitality & Events

This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries. The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid-19 on consumer behaviour and, in turn, the tourism, hospitality and events industries, as well as the accelerated role of digitalization and use of new technologies, such as artificial intelligence and the metaverse, both of which are changing how people conceive of travel and experiences whilst blurring the boundaries between what is real and virtual. Popular chapter features such asLessons from a Marketing Guru, featuring personal insights from real world practitioners, andDigital Spotlights, which highlight the ways in which technology has transformed tourism, hospitality and events, andMarketing in Actioncase studies continue to help bring the text to life through fun and relevant examples from a wide variety of organizations and regions across the globe. This textbook is essential reading for any university or college course looking at marketing in relation to tourism, hospitality and events. Simon Hudsonis a tourism and hospitality professor at the University of South Carolina. Louise Hudsonis a freelance travel journalist writing for a host of newspaper travel sections, online tourism sites, and her own blog.