Marketing Financial Services
Häftad, Engelska, 1995
1 189 kr
Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.
Finns i fler format (1)
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added.Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.There is also a tutor resource pack to accompany the case studies in this textbook.
Produktinformation
- Utgivningsdatum1995-10-20
- Mått189 x 246 x 30 mm
- Vikt780 g
- FormatHäftad
- SpråkEngelska
- Antal sidor416
- Upplaga2
- FörlagTaylor & Francis Ltd
- ISBN9780750622479
Tillhör följande kategorier
Hoppa över listan
Mer från samma författare
The Oxford Handbook of Strategy Implementation
Michael A. Hitt, Susan E. Jackson, Salvador Carmona, Leonard Bierman, Christina E. Shalley, Mike Wright, Texas A&M University and Texas Christian University) Hitt, Michael A. (University Distinguished Professor Emeritus, Distinguished Research Fellow, University Distinguished Professor Emeritus, Distinguished Research Fellow, Rutgers University) Jackson, Susan E. (Distinguished Professor, Distinguished Professor, Instituto de Empresa) Carmona, Salvador (Professor of Accounting and Management Control, Professor of Accounting and Management Control, Texas A&M University) Bierman, Leonard (Professor of Management, Professor of Management, Georgia Institute of Technology) Shalley, Christina E. (Thomas R. Williams-Wells Fargo Professor of Organizational Behavior, Thomas R. Williams-Wells Fargo Professor of Organizational Behavior, Imperial College) Wright, Mike (Professor of Entrepreneurship and Director of the Center for Management Buyout Research, Professor of Entrepreneurship and Director of the Center for Management Buyout Research
Inbunden
2 489 kr
Corporate Governance
Keasey, Kroonm Thompson, Wright, Kevin Keasey, Steve Thompson, Mike Wright, University of Leeds) Keasey, Kevin (Professor of Accounting, School of Business and Economic Studies, Professor of Accounting, School of Business and Economic Studies, University of Nottingham) Thompson, Steve (Professor of Economics, School of Management and Finance, Professor of Economics, School of Management and Finance, University of Nottingham) Wright, Mike (Professor of Financial Studies, School of Management and Finance, Professor of Financial Studies, School of Management and Finance
Inbunden
3 509 kr
Corporate Governance
Kevin Keasey, Steve Thompson, Mike Wright, University of Leeds) Keasey, Kevin (Professor of Accounting, School of Business and Economic Studies, Professor of Accounting, School of Business and Economic Studies, University of Nottingham) Thompson, Steve (Professor of Economics, School of Management and Finance, Professor of Economics, School of Management and Finance, University of Nottingham) Wright, Mike (Professor of Financial Studies, School of Management and Finance, Professor of Financial Studies, School of Management and Finance
Häftad
1 229 kr
The Oxford Handbook of Corporate Governance
Mike Wright, Donald Siegel, Kevin Keasey, Igor Filatotchev, Imperial College Business School and University of Ghent) Wright, Mike (Professor of Entrepreneurship, Professor of Entrepreneurship, SUNY) Siegel, Donald (Dean and Professor, Dean and Professor, School of Business, University at Albany, University of Leeds) Keasey, Kevin (Professor of Accounting and Finance, Professor of Accounting and Finance, City University London and Vienna University of Economics and Business) Filatotchev, Igor (Professor of Corporate Governance and Strategy, Professor of Corporate Governance and Strategy, Cass Business School
Häftad
669 kr
The Oxford Handbook of State Capitalism and the Firm
Mike Wright, Geoffrey T. Wood, Alvaro Cuervo-Cazurra, Pei Sun, Ilya Okhmatovskiy, Anna Grosman, Imperial College London) Wright, Mike (late Professor of Entrepreneurship, late Professor of Entrepreneurship, Western University) Wood, Geoffrey T. (DanCap Private Equity Chair and Professor, DanCap Private Equity Chair and Professor, Northeastern University) Cuervo-Cazurra, Alvaro (Professor of International Business and Strategy, Professor of International Business and Strategy, University of Manchester) Sun, Pei (Chair of International Business, Chair of International Business, Universidade Nova de Lisboa) Okhmatovskiy, Ilya (Associate Professor, Associate Professor, Loughborough University) Grosman, Anna (Associate Professor, Associate Professor, Geoffrey T Wood
Inbunden
3 259 kr
Private Equity Demystified
John Gilligan, Mike Wright, Said Business School) Gilligan, John (Director of the Oxford Said Finance Lab, Director of the Oxford Said Finance Lab, Imperial College Business School) Wright, Mike (Former Professor of Entrepreneurship, Former Professor of Entrepreneurship, John, Gilligan
Inbunden
1 889 kr
Private Equity Demystified
John Gilligan, Mike Wright, Said Business School) Gilligan, John (Director of the Oxford Said Finance Lab, Director of the Oxford Said Finance Lab, Imperial College Business School) Wright, Mike (Former Professor of Entrepreneurship, Former Professor of Entrepreneurship
Häftad
789 kr
The Oxford Handbook of Corporate Governance
Wright Et Al, WRIGHT ET AL, Mike Wright, Donald S. Siegel, Kevin Keasey, Igor Filatotchev, Donald Siegel, Imperial College Business School and University of Ghent) Wright, Mike (Professor of Entrepreneurship, Professor of Entrepreneurship, SUNY) Siegel, Donald (Dean and Professor, Dean and Professor, School of Business, University at Albany, University of Leeds) Keasey, Kevin (Professor of Accounting and Finance, Professor of Accounting and Finance, City University London and Vienna University of Economics and Business) Filatotchev, Igor (Professor of Corporate Governance and Strategy, Professor of Corporate Governance and Strategy, Cass Business School
Inbunden
2 229 kr
Entrepreneurship
Paul Westhead, Mike Wright, Norway) Westhead, Paul (, Professor of Entrepreneurship, Durham Business School and Visiting Professor Bodø Graduate School of Business, University of Nordland, Belgium) Wright, Mike (, Professor of Entrepreneurship, Centre for Management Buyout Research, Imperial College Business School and University of Ghent, Professor of Entrep... Westhead, Paul (
Häftad
139 kr
Hoppa över listan
Du kanske också är intresserad av
Economics of a Disaster
Bruce M. Owen, David A. Argue, Harold W. Furchtgott Roth, Gloria J. Hurdle, Gale Mosteller
Inbunden
1 639 kr