Marketing Competences and Strategic Flexibility in China
Inbunden, Engelska, 2006
1 409 kr
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Fri frakt för medlemmar vid köp för minst 249 kr.Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.
Produktinformation
- Utgivningsdatum2006-12-01
- Mått140 x 216 x 20 mm
- Vikt456 g
- FormatInbunden
- SpråkEngelska
- Antal sidor261
- Upplaga2007
- FörlagPalgrave Macmillan
- ISBN9780230013506
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