Marketing Competences and Strategic Flexibility in China

Inbunden, Engelska, 2006

1 369 kr

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Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.

Produktinformation

Utgivningsdatum2006-12-01
Mått140 x 216 x 20 mm
Vikt456 g
FormatInbunden
SpråkEngelska
Antal sidor261
Upplaga2007
FörlagPalgrave Macmillan
ISBN9780230013506

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