Teri Kline Henley, Walter W Wymer Jr, Donald Self

• Introduction The Targets: Beyond Clients Toward a Customer-Orientation and a Differentiated Position in a Nonprofit Organization: Using the 5th P—People Social Entrepreneurship: Managerial, Finance and Marketing Aspects Nonprofit-Business Alliance Model: Formation and Outcomes Conceptual Foundations and Practical Guidelines for Recruiting Volunteers to Serve in Local Nonprofit Organizations: Part I Conceptual Foundations and Practical Guidelines for Retaining Volunteers Who Serve in Local Nonprofit Organizations: Part II Integrated Marketing Communications for Local Nonprofit Organizations Information Search: External Secondary Information for Strategic Marketing Planning in Nonprofit Organizations Integrated Marketing Communications for Local Nonprofit Organizations: Developing an Integrated Marketing Communications Strategy Integrated Marketing Communications for Local Nonprofit Organizations: Communications Tools and Methods Expanding Your Communication Budget with Group Collaborative Technology Integrated Marketing Communications for Local Nonprofit Organizations: Messages in Nonprofit Communications Fundraising Direct: A Communications Planning Guide for Charity Marketing Promotional Products: Adding Tangibility to Your Promotions Strategic Internet and E-Commerce Applications for Local Nonprofit Organizations Index Reference Notes Included

Teri Kline Henley, Walter W Wymer Jr, Donald Self

• Introduction The Targets: Beyond Clients Toward a Customer-Orientation and a Differentiated Position in a Nonprofit Organization: Using the 5th P—People Social Entrepreneurship: Managerial, Finance and Marketing Aspects Nonprofit-Business Alliance Model: Formation and Outcomes Conceptual Foundations and Practical Guidelines for Recruiting Volunteers to Serve in Local Nonprofit Organizations: Part I Conceptual Foundations and Practical Guidelines for Retaining Volunteers Who Serve in Local Nonprofit Organizations: Part II Integrated Marketing Communications for Local Nonprofit Organizations Information Search: External Secondary Information for Strategic Marketing Planning in Nonprofit Organizations Integrated Marketing Communications for Local Nonprofit Organizations: Developing an Integrated Marketing Communications Strategy Integrated Marketing Communications for Local Nonprofit Organizations: Communications Tools and Methods Expanding Your Communication Budget with Group Collaborative Technology Integrated Marketing Communications for Local Nonprofit Organizations: Messages in Nonprofit Communications Fundraising Direct: A Communications Planning Guide for Charity Marketing Promotional Products: Adding Tangibility to Your Promotions Strategic Internet and E-Commerce Applications for Local Nonprofit Organizations Index Reference Notes Included

Teri Kline Henley, Walter W Wymer Jr, Donald Self

• Introduction The Targets: Beyond Clients Toward a Customer-Orientation and a Differentiated Position in a Nonprofit Organization: Using the 5th P—People Social Entrepreneurship: Managerial, Finance and Marketing Aspects Nonprofit-Business Alliance Model: Formation and Outcomes Conceptual Foundations and Practical Guidelines for Recruiting Volunteers to Serve in Local Nonprofit Organizations: Part I Conceptual Foundations and Practical Guidelines for Retaining Volunteers Who Serve in Local Nonprofit Organizations: Part II Integrated Marketing Communications for Local Nonprofit Organizations Information Search: External Secondary Information for Strategic Marketing Planning in Nonprofit Organizations Integrated Marketing Communications for Local Nonprofit Organizations: Developing an Integrated Marketing Communications Strategy Integrated Marketing Communications for Local Nonprofit Organizations: Communications Tools and Methods Expanding Your Communication Budget with Group Collaborative Technology Integrated Marketing Communications for Local Nonprofit Organizations: Messages in Nonprofit Communications Fundraising Direct: A Communications Planning Guide for Charity Marketing Promotional Products: Adding Tangibility to Your Promotions Strategic Internet and E-Commerce Applications for Local Nonprofit Organizations Index Reference Notes Included