Marketing and Workforce-Based AI Strategies

Dr. Anwar Al-Gasaymeh is Associate Professor of financial markets and Head of the Department of Accounting and Finance, College of Administrative Sciences at Applied Science University (ASU),Kingdom of Bahrain. With nine years of academic experience, Dr. Al-Gasaymeh specializes in Financial Markets and Financial Technology. His research encompasses Financial Risk, Economics, FinTech, Islamic and Conventional Banking, and Purchasing Power Parity. He has authored 70 articles in prestigious journals, significantly contributing to the fields of banking efficiency and financial technology. Dr. Al-Gasaymeh is dedicated to advancing knowledge in financial technology and risk management, with a focus on creating impactful solutions for the financial industry. Prof. Haitham Alzoubi is Professor of operations at Horizon University College, UAE, and serves as Vice-President of the Global Academic Forum on Technology Innovation and Management (GAFTIM). Recognized among the top 2% of world scientists (2022/23/24), Dr. Alzoubi has made significant contributions to the fields of technology innovation and management. He is Editor-in-Chief of several peer-reviewed journals and has chaired numerous IEEE and Springer conferences. He published over 300 publications most in top-tier journals with 65 h-Index. Dr. Alzoubi's work has had a profound impact on academia and industry. Additionally, he is Editor and Author of several international books, further cementing his role as a leading figure in his field. Dr. Vasudevan is Senior Lecturer in business management at the University of Greenwich. Srinidhi has been conducting research applying social network analysis and machine learning for various contexts from the sociological to economic and political with her previous role looking at cyber risks experienced by boards. Aside from informing macro cybersecurity policy for the UK and other stakeholders, her work extends scholarship on board decision-makings (to create or dissolve a tie) within corporate governance theory through the synthesis of relational approaches and sociological theories. She is interested in FinTech and the diffusion of technologies and societal equity by exploring the issues of trust, identity, privacy, security.

• Part 1: Digital Marketing and Consumer Behavior in the Age of AI.- Building Customer Loyalty Through Service Quality: Examining Repeat Purchase and Advocacy Behaviors.- Analyzing the Role of Artificial Intelligence in Leveraging Sustainable Marketing strategies & Practices.- Part 2: AI and Digital Innovations in Marketing and Consumer Engagement.- Artificial Intelligence and Customer Relationship Man-agement: A Bibliometric Synthesis.- Marketing in the Era of Augmented Reality: Bibliometric Insights into Consumer Engagement and Brand Strategies.- Part 3: The Role of Human Resources in Driving Employee Performance in a Digital Workplace.- Empowering High School Students through College Major Exploration.- Analyzing External Barriers & Influence on Female Job Satisfaction: A Study of Diversity, Discrimination, & Career Challenges in the IT Sector.- etc...