Marketing and Supply Chain Management

A Systemic Approach

Häftad, Engelska, 2017

AvDimitris Folinas,Thomas Fotiadis,Greece) Folinas, Dimitris (Technological Educational Institute of Central Macedonia,Greece.) Fotiadis, Thomas (Democritus University of Thrace

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Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM.Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization. This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.

Produktinformation

Utgivningsdatum2017-09-21
Mått174 x 246 x 15 mm
Vikt454 g
FormatHäftad
SpråkEngelska
Antal sidor232
FörlagTaylor & Francis Ltd
ISBN9781138181656

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IntroductionPart I Theoretical context1. Marketing and supply chain management challenges2. Introduction to marketing and supply chain management3. Marketing and supply chain management coexistence in today’s market arena4. Identifying the challenges and trends of marketing and supply chain management5. Integrated framework of marketing and supply chain managementPart II Functional delimitation6. A systemic approach to distribution channels7. A holistic approach to demand handling8. Procurement from a marketing and supply chain management point of viewPart III Contemporary issues9. Typical approaches of marketing and supply chain management synergies10. Technologies of marketing and supply chain management synergies

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