Marketing and Supply Chain Management

Dimitris Folinas is an associate professor in the Department of Logistics at the Technological Educational Institute of Central Macedonia, Greece.Thomas Fotiadis is an assistant professor of marketing and director of the Marketing Laboratory, Department of Production and Management Engineering, Polytechnic School, Democritus University of Thrace, Greece.

• IntroductionPart I Theoretical context1. Marketing and supply chain management challenges2. Introduction to marketing and supply chain management3. Marketing and supply chain management coexistence in today’s market arena4. Identifying the challenges and trends of marketing and supply chain management5. Integrated framework of marketing and supply chain managementPart II Functional delimitation6. A systemic approach to distribution channels7. A holistic approach to demand handling8. Procurement from a marketing and supply chain management point of viewPart III Contemporary issues9. Typical approaches of marketing and supply chain management synergies10. Technologies of marketing and supply chain management synergies