Marketing and Supply Chain Management

A Systemic Approach

Inbunden, Engelska, 2017

AvDimitris Folinas,Thomas Fotiadis

4 049 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.

Finns i fler format (1)

Häftad

1 009 kr

Skickas inom 10-15 vardagar

Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM.Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization. This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.

Produktinformation

Utgivningsdatum2017-09-20
Mått174 x 246 x undefined mm
Vikt800 g
FormatInbunden
SpråkEngelska
Antal sidor232
FörlagTaylor & Francis Ltd
ISBN9781138181649

Tillhör följande kategorier

Affärsstrategi inom Ekonomi och Ledarskap
Projektledning inom Ekonomi och Ledarskap

IntroductionPart I Theoretical context1. Marketing and supply chain management challenges2. Introduction to marketing and supply chain management3. Marketing and supply chain management coexistence in today’s market arena4. Identifying the challenges and trends of marketing and supply chain management5. Integrated framework of marketing and supply chain managementPart II Functional delimitation6. A systemic approach to distribution channels7. A holistic approach to demand handling8. Procurement from a marketing and supply chain management point of viewPart III Contemporary issues9. Typical approaches of marketing and supply chain management synergies10. Technologies of marketing and supply chain management synergies

Mer från samma författare

The Sage Handbook of Industrial Marketing

Adam Lindgreen, Thomas Fotiadis, Catherine Pardo, C. Anthony Di Benedetto, Dimitris Folinas, Pete Naudé

Inbunden, 2025

2 349 kr

Integrating Marketing and Supply Chain Management

Thomas A. Fotiadis, Dimitris Folinas, Adam Lindgreen, Antonios Gasteratos, Christos A. Vassiliadis

Häftad, 2025

1 079 kr

Integrating Marketing and Supply Chain Management

Thomas A. Fotiadis, Dimitris Folinas, Adam Lindgreen, Antonios Gasteratos, Christos A. Vassiliadis

Inbunden, 2025

3 309 kr

Marketing and the Customer Value Chain

Thomas Fotiadis, Dimitris Folinas, Konstantinos Vasileiou, Aggeliki Konstantoglou

Inbunden, 2022

3 619 kr

Marketing and the Customer Value Chain

Thomas Fotiadis, Dimitris Folinas, Konstantinos Vasileiou, Aggeliki Konstantoglou

Häftad, 2022

1 059 kr

Green Supply Chain Management

Charisios Achillas, Dionysis D. Bochtis, Dimitrios Aidonis, Dimitris Folinas

Inbunden, 2018

3 209 kr

Green Supply Chain Management

Charisios Achillas, Dionysis D. Bochtis, Dimitrios Aidonis, Dimitris Folinas

Häftad, 2018

789 kr

Outsourcing Management for Supply Chain Operations and Logistics Services

Dimitris Folinas

Inbunden, 2012

2 219 kr

Industrial Marketing

Thomas Fotiadis, Adam Lindgreen, George J. Siomkos, Christina Öberg, Dimitris Folinas

Häftad, 2022

2 669 kr

Industrial Marketing

Thomas Fotiadis, Adam Lindgreen, George J. Siomkos, Christina Öberg, Dimitris Folinas

Inbunden, 2022

4 519 kr

Du kanske också är intresserad av