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927 sidor
2025

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Författare: José Luís Reis, José Cascalho, Marc K Peter, Luís Paulo Reis, Maria Teresa Tiago
Format: Inbunden
ISBN: 9789819630806
Språk: Engelska
Antal sidor: 927
Utgivningsdatum: 2025-06-01
Förlag: Springer Nature Switzerland AG