Del 438

Marketing and Smart Technologies

Proceedings of ICMarkTech 2024, Volume 1

Inbunden, Engelska, 2025

Av José Luís Reis, Luís Mendes Gomes, Zorica Bogdanović, José Paulo Marques dos Santos, Luís Mendes Reis, José Luís, Gomes, Zorica Bogdanovic, Zorica Bogdanovi¿

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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Produktinformation

  • Utgivningsdatum2025-06-14
  • Mått155 x 235 x 57 mm
  • Vikt1 587 g
  • FormatInbunden
  • SpråkEngelska
  • SerieSmart Innovation, Systems and Technologies
  • Antal sidor947
  • FörlagSpringer Nature Switzerland AG
  • ISBN9789819630769