bokomslag Marketing Analytics
Barnböcker

Marketing Analytics

A Mansurali P Mary Jeyanthi

Inbunden

2379:-

Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

Uppskattad leveranstid 10-15 arbetsdagar

Fri frakt för medlemmar vid köp för minst 249:-

  • 350 sidor
  • 2023
With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. This new volume, Marketing Analytics: A Machine Learning Approach, enlightens readers on the application of analytics in marketing and the process of analytics, providing a foundation on the concepts and algorithms of machine learning and statistics. The book simplifies analytics for businesses and explains its uses in different aspects of marketing in a way that even marketers with no prior analytics experience will find it easy to follow, giving them to tools to make better business decisions. This volume gives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates analytical model building. The volume covers the important aspects of marketing analytics, including segmentation and targeting analysis, statistics for marketing, marketing metrics, consumer buying behavior, neuromarketing techniques for consumer analytics, new product development, forecasting sales and price, web and social media analytics, and much more. This well-organized and straight-forward volume will be valuable for marketers, managers, decision makers, and research scholars, and faculty in business marketing and information technology and would also be suitable for classroom use.
  • Författare: A Mansurali, P Mary Jeyanthi
  • Illustratör: color 174 Line drawings 20 Tables, black and white 12 Line drawings black and white 12 Illustra
  • Format: Inbunden
  • ISBN: 9781774910887
  • Språk: Engelska
  • Antal sidor: 350
  • Utgivningsdatum: 2023-02-02
  • Förlag: Apple Academic Press Inc.