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Business executives must ensure that their corporate positioning, product positioning, value propositions, sales channel strategies, messaging, and targeting are all in true alignment with each other, as well as the expectations of a target market.
- Format: Pocket/Paperback
- ISBN: 9781587361180
- Språk: Engelska
- Antal sidor: 208
- Utgivningsdatum: 2002-11-01
- Förlag: Hats Off Books