Marketing 101

Susan Rovezzi Carroll and David Carroll provide strategic marketing consultation based on data driven information. Public schools, non-profit organizations, and corporations have looked to them for their expertise for over 30 years.

• Chapter 1: The Stage Is Set for a New Way of ThinkingChapter 2: The Problems and the SolutionChapter 3: Education Has Customers, TooChapter 4: Doing Your Demographic HomeworkChapter 5: Developing Information Bases for Smart SchoolsChapter 6: Image Matters Whether We Like It or NotChapter 7: Your Public School Database Is a Marketing Gold MineChapter 8: Using Program Evaluation as a Marketing Tool.Chapter 9: Getting Your Message to the Public Through Marketing CommunicationsChapter 10: Marketing Communications StrategiesChapter 11: Passing a School Referendum: A Savvy Mix of Politics and MarketingChapter 12: Putting Marketing to Work in Smart SchoolsChapter 13 Appendix A: High School Student Attitude and Behavior Survey Tool

Marketing 101: How Smart Schools Get and Keep Community Support is an excellent resource for re-energizing the increasingly tentative faith in public schools. The book offers proactive strategies for being more responsive to all constituencies and for seizing opportunities to improve public image.