Del i serien SpringerBriefs in Business
Market-Value Pricing
Definitions, Concepts, and Processes for Market-Value Centric Pricing
Häftad, Engelska, 2019
889 kr
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This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions – whether professionally or privately – to effectively engage in product pricing activities. Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing™ Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product’s price. This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner.
Produktinformation
- Utgivningsdatum2019-02-19
- Mått155 x 235 x 5 mm
- Vikt119 g
- FormatHäftad
- SpråkEngelska
- SerieSpringerBriefs in Business
- Antal sidor52
- Upplaga19001
- FörlagSpringer Nature Switzerland AG
- ISBN9783030107338
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