Market Studies

Susi Geiger is a Full Professor of Markets, Organization and Society in the College of Business at University College Dublin. Katy Mason is Professor of Markets and Management in the Department of Entrepreneurship and Strategy at Lancaster University. Neil Pollock is a Professor of Innovation and Head of the Entrepreneurship and Innovation Group at the University of Edinburgh Business School. Philip Roscoe is Professor of Management at the University of St Andrews. Annmarie Ryan is Associate Professor in the Department of Management and Marketing at the Kemmy Business School, University of Limerick. Stefan Schwarzkopf is Associate Professor in Ethics, Entrepreneurship and Leadership in the Department of Business Humanities and Law at Copenhagen Business School (CBS). Pascale Trompette is CNRS Senior Research Fellow in the PACTE Social Science Research Center at the University of Grenoble Alpes.

• Introduction: the multiple pasts, presents and futures of markets and market studies; Part I. Market Designs and Market Misfires: Introduction; 1. Tinkering in markets for collective goods: experiments, exceptionalities and the case of HIV medications; 2. Market engineering: a new problem for market studies?; 3. Disentangling marketisation from assetization? The case of the market for social investments; 4. Factishing a market; 5. The dynamics of ongoing market maintenance through centralised market work; Part II. Post-Performative Approaches to Studying Markets: Introduction; 6. The performativity test; 7. Performative struggles and theory-practice decoupling in the design and the implementation of a market-based instrument: French tradable certificates for energy efficiency; 8. Nudging as a tool of market design and profitability: performativity in the age of behavioural economics; 9. The social life of simulated markets: a market studies approach Stefan Schwarzkopf; Part III. Valuation: Introduction; 10. Facets of worth: valuation processes in the polished diamond market; 11. Biomass qualification and the dynamics of market framing; 12. Does forgetting make markets? Historical silence in the political risk insurance market; 13. Vintage steel bicycles and a theory of value bricolage; 14. Valuation in the market for high-end audio: hunting 'monsters' in analogue disks; Part IV. Markets in Motion: Places and Spaces: Introduction; 15. Going to a safe place: (re)qualifying market sites in the context of a global pandemic; 16. #CovidArcadia: the pandemic conditions of the emergence of digital-affective atmosphere; 17. Making space and beating a path to a marketplace: the uneven spatial ordering of Christmas tourism markets; 18. Small trading circuits and micro-logistics in pericapitalist markets; Part V. The Secret Life of Market Studies Methods: Introduction; 19. Method contestations in marketography: from 'fly on the wall' to methods 'on the fly'; 20. The camera is an engine: ways of seeing perspective, context and reflexivity to make and shape markets through innovative research practice; 21. Design methods and market studies: co-design methodology as performative research; 22. Investigating market dynamics through the online trade press. A methodological reflection; 23. Digital texts as market actors: a semantic network analysis; Part VI. Broadening the Perspectives in Market Studies: Introduction; 24. What about gender? An invitation to Market Studies scholars; 25. Marketing work and labour; 26. Market system dynamics: key processes, biases and research opportunities; 27. A vocabulary for analysing market change processes; Part VII. Future (Im)Perfect Markets: Introduction; 28. Digital platforms and (im)perfect market futures; 29. Reconfiguring visibility and participation in a digitalizing world; 30. Market futures and the role of market studies in the making of circular economies; 31. Making room for care in markets and in market studies.

'Over the past twenty years, the burgeoning field of market research has profoundly transformed our view of economic activity. This book, written by leading researchers, presents its main achievements and outlines an intriguing research programme for the next decade. A must-read for anyone wishing to better understand and master the role played by the economy in the future of our societies.' Michel Callon, Professor of Sociology, École des Mines de Paris