Del i serien Springer Texts in Business and Economics

Market Research with Panels

Types, Surveys, Analysis, and Applications

Häftad, Engelska, 2023

AvMartin Günther,Ulrich Vossebein,Raimund Wildner

709 kr

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One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is being consulted in more and more industries. This book shows students and practitioners how to use panels to conduct market and product analyses. Among others, the book covers the following types of panels: retail, consumer, media, pharmaceutical, and agriculture. Readers can learn how to identify, extract, and analyze important information such as consumer buying behavior, market efforts of competitors, and general trends and developments in the market. The goal is for the reader to be able to structure marketing strategies according to the movements in the market.

Produktinformation

Utgivningsdatum2023-08-29
Mått155 x 235 x 15 mm
Vikt394 g
FormatHäftad
SpråkEngelska
SerieSpringer Texts in Business and Economics
Antal sidor242
FörlagSpringer Fachmedien Wiesbaden
ISBN9783658376529
OriginaltitelMarktforschung mit Panels

Tillhör följande kategorier

1. Introduction.- 2. The Elements of a Panel.- 3. The Production Process.- 4. The Market for Panel Research.- 5. Institutional Panels.- 6. Panels for Media Markets.- 7. Special Panels.- 8. Product and Period Description.- 9. Shops and Household Characteristics.- 10. Facts of the Retail Panel.- 11. Facts of the Consumer Panel.- 12. Special Analyses Retail Panel.- 13. Market Analyses Framework.- 14. Application Examples Communication Analysis.- 15. Special Analyses Consumer Panel.- 16. Category Management.- 17. Outlook.