Market Research with Panels

Types, Surveys, Analysis, and Applications

Häftad, Engelska, 2023

AvMartin Günther,Ulrich Vossebein,Raimund Wildner,Martin Gunther

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One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes.

Produktinformation

Utgivningsdatum2023-08-29
Mått155 x 235 x 15 mm
Vikt394 g
FormatHäftad
SpråkEngelska
SerieSpringer Texts in Business and Economics
Antal sidor242
FörlagSpringer Fachmedien Wiesbaden
ISBN9783658376529
OriginaltitelMarktforschung mit Panels

Tillhör följande kategorier

1. Introduction.- 2. The Elements of a Panel.- 3. The Production Process.- 4. The Market for Panel Research.- 5. Institutional Panels.- 6. Panels for Media Markets.- 7. Special Panels.- 8. Product and Period Description.- 9. Shops and Household Characteristics.- 10. Facts of the Retail Panel.- 11. Facts of the Consumer Panel.- 12. Special Analyses Retail Panel.- 13. Market Analyses Framework.- 14. Application Examples Communication Analysis.- 15. Special Analyses Consumer Panel.- 16. Category Management.- 17. Outlook.