Del i serien Springer Texts in Business and Economics
Market Research with Panels
Types, Surveys, Analysis, and Applications
Inbunden, Engelska, 2022
729 kr
Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.
Finns i fler format (1)
One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is being consulted in more and more industries. This book shows students and practitioners how to use panels to conduct market and product analyses. Among others, the book covers the following types of panels: retail, consumer, media, pharmaceutical, and agriculture. Readers can learn how to identify, extract, and analyze important information such as consumer buying behavior, market efforts of competitors, and general trends and developments in the market. The goal is for the reader to be able to structure marketing strategies according to the movements in the market.
Produktinformation
- Utgivningsdatum2022-08-28
- Mått155 x 235 x 20 mm
- Vikt556 g
- FormatInbunden
- SpråkEngelska
- SerieSpringer Texts in Business and Economics
- Antal sidor242
- FörlagSpringer Fachmedien Wiesbaden
- ISBN9783658376499
- OriginaltitelMarktforschung mit Panels
Tillhör följande kategorier
Hoppa över listan
Mer från samma serie
New Perspectives on Industrial Organization
Victor J. Tremblay, Carol Horton Tremblay
Inbunden, 2012
1 489 kr
New Perspectives on Industrial Organization
Victor J. Tremblay, Carol Horton Tremblay
Häftad, 2016
969 kr