Hoppa till sidans huvudinnehåll

Market Research in Practice

An Introduction to Gaining Greater Market Insight

Inbunden, Engelska, 2021

AvPaul Hague,Paul, Hague

2 559 kr

Beställningsvara. Skickas inom 5-8 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.

Finns i fler format (3)

Häftad

759 kr

Skickas

Häftad

699 kr

Skickas inom 7-10 vardagar

Inbunden

1 129 kr

Skickas inom 7-10 vardagar

Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it, what tools to use, through to analysis and presenting the findings. Market Research in Practice provides a practical and robust introduction to the subject, providing a clear step-by-step guide to managing market research and how to effectively to obtain the most reliable results. Written by an industry expert with over 35 years' practical experience in running a successful market research agency, tips and advice are included throughout to ground the concepts in business reality. This text also benefits from real-world examples from companies including Adidas, Marks & Spencer, Grohe and General Motors. Now in its fourth edition, Market Research in Practice is now fully updated to capture the latest changes and developments in the field and explores new tools of qualitative research using online methods as well as expanding further on online surveys such as SurveyMonkey. Accompanied by a range of templates, surveys and resources for lecturers, this is an invaluable guide for students of research methods, researchers, marketers and users of market research.

Produktinformation

  • Utgivningsdatum2021-11-03
  • Mått176 x 250 x 34 mm
  • Vikt1 010 g
  • FormatInbunden
  • SpråkEngelska
  • Antal sidor392
  • Upplaga4
  • FörlagKogan Page Ltd
  • ISBN9781398602847

Tillhör följande kategorier

Hoppa över listan

Mer från samma författare

Hoppa över listan

Du kanske också är intresserad av