Managing Sustainable Business

Gilbert Lenssen is President Emeritus of  the European Academy of Business in Society (ABIS).  He was Professor of International Management at the College of Europe (Bruges/Warsaw), Visiting Fellow at Templeton College, University of Oxford and served on the editorial boards of a number of academic journals. He taught in the EMBA programmes of leading business schools in Holland, France and UK. Before moving into academia, Gilbert Lenssen enjoyed an international corporate career in the oil and chemicals industry for over 25 years in the UK, USA, Germany, Spain and India, culminating in his position as Global Vice President for BP Solar International. He is a lifelong fellow of the Royal Society of Arts.Craig Smith is INSEAD professor of Corporate Responsability and Business Ethics. He directs the INSEAD Healthcare Leadership Programme. He was previously on the faculties of London Business School, Georgetown University, and Harvard Business School. His current research projects examine stakeholder theory and stakeholder value, ethical consumerism and sustainable consumption, strategic drivers of corporate responsibility and marketing ethics. His recent publications appear in the Journal of Business Ethics, Journal of Consumer Psychology, Journal of Marketing, Journal of Public Policy & Marketing, and MIT Sloan Management Review.

• 1. Accountability:  Sustainability Risks.- 2. Responsibility:  Sustainability Issues And Trends.- 3. Business Growth Strategy: Especially In Emerging Markets.- 4. Strategic Differentiation: Creating Comparative Advantage.- 5. Governance.- 6. Strategy And Stakeholders.- 7. Accountability And Risks – Cases.- 8. Responsibility, Issues And Trends – Cases.- 9. Sustainable Growth And Emerging Markets.- 10. Strategy And Stakeholders – Cases.- 11. Strategic Differentiation – Cases.- 12. Organisational Processes – Cases.- 13. Strategic Choices – Cases (Optional).- Selection Of 12 Case Studies With Questions For Executive Education Groups.- 14. Shell Nigeria: Revenue Flow And Human Rights: A Paradox.- 15. Wal-Mart: The Supply Chain Controversy.- 16. Nike: The Path To Corporate Responsibility.- 17. Gsk: Access To Essential Medicines.- 18. Waste Concern: Turning A Problem Into A Resource.- 19. Unilever And Oxfam: Understanding The Impacts Of Business On Poverty.- 20. Creating Shared Value By Michael Porter.- 21. Microsoft: Bringing Technology To The Aging Population.- 22. Norsk Hydro:  Sustainable Pvc At Hydro Polymers.- 23.  Illy Cafe: Value Creation Through Responsible Supplier Relationships.- 24. Novo Nordisk: Integrating Sustainability In Business Practice.- 25. Ibm In China: Responding To Government´S Social Policies.