Managing Social Media Practices in the Digital Economy

Inbunden, Engelska, 2019

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Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success.Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.

Produktinformation

Utgivningsdatum2019-12-27
Mått216 x 279 x 23 mm
Vikt633 g
FormatInbunden
SpråkEngelska
Antal sidor300
FörlagBusiness Science Reference
ISBN9781799821854

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Försäljning och marknadsföring inom Ekonomi och Ledarskap

Dr Vandana Ahuja has over 18 years of experience across the corporate sector and academia. She is the author of a book on Digital Marketing - published by Oxford University Press. She has worked with the IT Arm of the Jaypee Group and NIIT, India where she was responsible for Business Development and Marketing for Corporate Training Programmes. She has been actively researching the domain of the collaborative web, with focus on its contributions to the fields of Marketing and CRM and has several years of research experience. She has published several manuscripts in International and National Journals. She also serves on the Editorial Board of several International Journals. At Jaypee Business School, she is the Area-Chair, Marketing and teaches Sales and Distribution Management, Social Media and E-Marketing, and Services Marketing. She has organised one National and one International Conference and is now the Conference co-chair for the International Conference on Information Technology and Quantitative Management, 2017 being jointly organised by IAITQM and JBS.