Managing Media Businesses

A Game Plan to Navigate Disruption and Uncertainty

Häftad, Engelska, 2018

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While more and more content is being published, fewer and fewer businesses are finding a way to do so profitably and sustainably.Your answers to these questions that vex your media or entertainment business will depend on your frame – a frame based on experience gained in days that were less uncertain, less fluid and much, much simpler.

Produktinformation

Utgivningsdatum2018-08-12
Mått155 x 235 x undefined mm
FormatHäftad
SpråkEngelska
Antal sidor223
FörlagSpringer International Publishing AG
ISBN9783319847986

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Mike Rosenberg is an assistant professor of Strategic Management at IESE where he teaches on issues related to strategy, globalization and sustainability. He is the academic director for the Advanced Management Program in Media & Entertainment at IESE’s New York Center.Philip Seager is editor of IESE Insight, the quarterly management review of IESE Business School. He has worked in print and online media in the United States, Taiwan, Turkey, the United Kingdom and Spain.

Chapter1 The Big Picture: Four Trends That Change Everything.- Chapter2 Strategy.- Chapter3 “Show Me The Money!” Getting Inside The Bottom Line.- Chapter4 Marketing In A New Media World.- Chapter5 Decisive Leadership.- Chapter6 Decision Analysis.- Chapter7 Operations Management.- Chapter8 The Digital Economy.- Chapter9 Tips For Managing Creative People.- Chapter10 Corporate & Entrepreneurial Finance.- Chapter11 Future Scenario Planning.