Managing Marketing Information (RLE Marketing)

Inbunden, Engelska, 2014

Av Nigel Piercy, Martin Evans

2 649 kr

Beställningsvara. Skickas inom 10-15 vardagar

Fri frakt för medlemmar vid köp för minst 249 kr.

Finns i fler format (1)

Häftad

859 kr

Skickas inom 10-15 vardagar

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

Produktinformation

Utgivningsdatum2014-08-22
Mått156 x 234 x 18 mm
Vikt476 g
FormatInbunden
SpråkEngelska
SerieRoutledge Library Editions: Marketing
Antal sidor242
FörlagTaylor & Francis Ltd
ISBN9781138793149

Tillhör följande kategorier

Försäljning och marknadsföring inom Ekonomi och ledarskap

Part 1: Introduction: Decision, Information and Systems 1. Marketing Decisions and Marketing Information 2. The Marketing Information System Part 2: Elements of the Marketing Information System 3. Marketing Productivity Analysis 4. Marketing Intelligence 5. Marketing Research 6. Market and Marketing Models Part 3: Managing Marketing Information 7. Developing Marketing Information Systems 8. Organisation for Marketing Information 9. Evaluating the Marketing Information Function.