Del i serien Routledge Library Editions: Marketing
Managing Marketing Information (RLE Marketing)
Inbunden, Engelska, 2014
3 239 kr
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A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
Produktinformation
- Utgivningsdatum2014-08-22
- Mått156 x 234 x 18 mm
- Vikt476 g
- FormatInbunden
- SpråkEngelska
- SerieRoutledge Library Editions: Marketing
- Antal sidor242
- FörlagTaylor & Francis Ltd
- ISBN9781138793149