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Managing Marketing Information (RLE Marketing)
Nigel Piercy • Martin Evans
Inbunden
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- Pocket/Paperback 1079:-
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
- Format: Inbunden
- ISBN: 9781138793149
- Språk: Engelska
- Antal sidor: 242
- Utgivningsdatum: 2014-08-22
- Förlag: Routledge