Hoppa till sidans huvudinnehåll

Managing Digital Transformation

Understanding the Strategic Process

Inbunden, Engelska, 2025

AvAndreas Hinterhuber,Tiziano Vescovi,Francesca Checchinato

2 819 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.

Digital transformation is inevitable. The eras of ‘if and when’ are over and the urgent question of how to best lead, manage and navigate this process is upon us. Now in its second edition, Managing Digital Transformation brings together scientifically grounded insights into the design and implementation of true digital strategies.Acknowledging a plurality of strategic approaches, the book highlights crucial differentiating factors in terms of business scale, market environment and supplier relationships. Case studies from around the world are introduced and explored, including Adobe, Domino’s Pizza, Deutsche Bahn, L’Oréal and the Bulgari Group. Key themes covered in the book include digital business models, data analytics, the role of the Chief Digital Officer and emerging technologiessuch as AI.An expert‑led guide to digital strategy, this book highlights how managers and leaders in organizations can successfully lead digital transformations.

Produktinformation

  • Utgivningsdatum2025-12-11
  • Mått174 x 246 x 22 mm
  • Vikt750 g
  • FormatInbunden
  • SpråkEngelska
  • Antal sidor304
  • Upplaga2
  • FörlagTaylor & Francis Ltd
  • ISBN9781032851631

Tillhör följande kategorier

Hoppa över listan

Du kanske också är intresserad av

Managing Digital Transformation

Andreas Hinterhuber, Tiziano Vescovi, Francesca Checchinato, Italy) Hinterhuber, Andreas (Universita Ca' Foscari Venezia, Italy) Vescovi, Tiziano (Ca' Foscari University Venice, Italy) Checchinato, Francesca (Universita Ca' Foscari Venezia

Häftad

959 kr

ROI of Pricing

Stephan Liozu, Andreas Hinterhuber, USA) Liozu, Stephan (Value Innoruption Advisors, Austria) Hinterhuber, Andreas (Hinterhuber and Partners

Häftad

909 kr

Global Branding and Country of Origin

Gaetano Aiello, Raffaele Donvito, Tiziano Vescovi, Italy) Aiello, Gaetano (University of Florence, Italy) Donvito, Raffaele (University of Florence, Italy) Vescovi, Tiziano (Ca' Foscari University Venice

Inbunden

1 219 kr