JOHN ADAMS is Professor of Economics, School of Accounting and Economics at Napier University, Edinburgh, Scotland.LINDA JULEFF is Senior Lecturer in Economics, School of Accounting and Economics at at Napier University, Edinburgh, Scotland.

• Business ObjectivesThe Economic EnvironmentDemand Estimation and ForecastingCost Concepts and Cost Estimation TechniquesPricing in Theory and PracticeNon-Price CompetitionInvestment Decisions and Capital ConstraintsTraditional versus DCF Method of Investment AppraisalRisk and Uncertainty in Investment AppraisalInvestment Decisions in the Public SectorCase Study Siting a Processing PlantManagerial Decisions and the Firm's Competitive Strategy.

'Has a clear practical agenda and provides a compact but rigorous account of relevant concepts... the style is interactive, with excellent self-assessment questions throughout each chapter to prompt readers to think about the practical significance of ideas as they are introduced. This book would work very well as the basis for a one-semester course for those in tune with its approach.' - Times Higher Education Supplement