Managerial Economics for Decision Making

Häftad, Engelska, 2003

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Managerial Economics for Decision Making is designed for MBA and final year undergraduates taking a module in Managerial Economics. The text is written in a lively and engaging style with the use of mathematics kept to a miniumum. Ample examples and case studies demonstrate how economics can be used as a tool to tackle issues and problems in a business and management context.

Produktinformation

Utgivningsdatum2003-03-13
Mått189 x 246 x 19 mm
Vikt621 g
FormatHäftad
SpråkEngelska
Antal sidor360
FörlagBloomsbury Publishing PLC
ISBN9780333961117

Tillhör följande kategorier

Business ObjectivesThe Economic EnvironmentDemand Estimation and ForecastingCost Concepts and Cost Estimation TechniquesPricing in Theory and PracticeNon-Price CompetitionInvestment Decisions and Capital ConstraintsTraditional versus DCF Method of Investment AppraisalRisk and Uncertainty in Investment AppraisalInvestment Decisions in the Public SectorCase Study Siting a Processing PlantManagerial Decisions and the Firm's Competitive Strategy.

'Has a clear practical agenda and provides a compact but rigorous account of relevant concepts... the style is interactive, with excellent self-assessment questions throughout each chapter to prompt readers to think about the practical significance of ideas as they are introduced. This book would work very well as the basis for a one-semester course for those in tune with its approach.' - Times Higher Education Supplement